BRIEF: Analyse the previous ADC website analytics to create an enhanced, completely new website that is easier to navigate, and that better suits the needs of the audience.

The first step to this project was to review the existing analytics from the previous ADC website to identify which content is most-viewed, and which is not. From here, I conducted a card-sorting activity to develop a revised navigation structure – notably separating out the key information into a main 'mega menu', and general organisational information (that is required to be on the website for transparency reasons but is not accessed frequently) into a 'secondary menu'.

I created the new website within WordPress, allowing ADC to make updates regularly, ongoing as needed without any cost to the organisation. Additionally, I hired and managed a Back-End Developer to implement some additional features to the website, including a responsive, searchable 'Help centre' which has dramatically reduced email and phone enquiries.

View the live website:
The Australian Dental Council