BRIEF: To research and engage with Australian Indigenous artists to collaboratively develop an artwork that aligns with the Australian Dental Council brand / strategy, as well as create a series of materials to promote the newly released RAP.

I researched over 80 already published RAP's to determine design standards and to create a list of Indigenous artists that have previously created RAP artworks. From there, I engaged with a shortlisted group of artists to discuss the brief and source quotes.

Lani Balzan was a stand-out candidate, and we were delighted to select her to create the initial ADC RAP artwork. I worked closely with Lani to ensure that the artwork was consistent with and yet distinct from the standard ADC brand.

Once the artwork was created, I created a suite of materials using Lani's artwork for the launch of the RAP, including a printed A4 booklet, digital campaign materials, and promotional materials.

View the full RAP:
Download 'ADC Reflect: Reconciliation Action Plan' (PDF, 7.1MB)