BRIEF: To create a brand identity for an Australian-based health food umbrella brand.

As part of an assignment during my studies at the University of Canberra, I was tasked with designing the logo and brand identity for a fictional Australian made health food umbrella brand.

The branding needed to hint at Australia, and also give the feeling of health and wellbeing. To do this, I created a leaf motif using the points from the Southern Cross start constellation, and paired this with a solid slab font on an italic slant, giving the feeling of movement / healthy living.

The brand utilised an Australian landscape horizon as an additional asset, and I created a complete style guide for how the brand should be used.

View the Sustenance Style Guide:
Download 'Sustenance Style Guide' (PDF, 5.1MB)