BRIEF: To create a modern, casual and fun design for the University of Canberra 2020 Undergraduate Course Guide.

I utilised two student faces on the front cover to create a sense of relationship and community, paired with the bright UC blue colour and all-uppercased script font to create a casual and fun design.

The target audience of UC is young, vibrant and casual school-leavers, who not only want a high-end university education, but also want a fun university experience. To market to this demographic, I used large full-bleed images (some taken by me), and oversized script headings with casual slang.

View the full guide:
Download 'UC 2020 Course Guide' (PDF, 10.1MB)